Idea #15: A well-produced advertising campaign and manifesto
spokanerising.substack.com
Portland has a clear, cohesive, and well-developed strategy surrounding its tourism and travel marketing. It's an active, energetic campaign anchored by Portlandia-esque characters, a specific vision and brilliant visuals. More importantly, the campaign acts as a sort of manifesto for the city. You feel like you're in Portland.
Idea #15: A well-produced advertising campaign and manifesto
Idea #15: A well-produced advertising…
Idea #15: A well-produced advertising campaign and manifesto
Portland has a clear, cohesive, and well-developed strategy surrounding its tourism and travel marketing. It's an active, energetic campaign anchored by Portlandia-esque characters, a specific vision and brilliant visuals. More importantly, the campaign acts as a sort of manifesto for the city. You feel like you're in Portland.