The case for co-opting Kendall Yards' "Urban by Nature" slogan
spokanerising.substack.com
What do you think of "Urban by Nature" as a refinement of Spokane's current "Near Nature, Near Perfect" mark? Greenstone has been using that slogan to market Kendall Yards, but perhaps it would be better suited to market Spokane itself. It's already proven to be more than capable of describing that mixed-use urban village development near downtown, where the Centennial Trail provides easy recreation access, yet also a five-minute walk to all of downtown's urban amenities. Perhaps it could be re-tooled or re-purposed by Visit Spokane.
The case for co-opting Kendall Yards' "Urban by Nature" slogan
The case for co-opting Kendall Yards' "Urban…
The case for co-opting Kendall Yards' "Urban by Nature" slogan
What do you think of "Urban by Nature" as a refinement of Spokane's current "Near Nature, Near Perfect" mark? Greenstone has been using that slogan to market Kendall Yards, but perhaps it would be better suited to market Spokane itself. It's already proven to be more than capable of describing that mixed-use urban village development near downtown, where the Centennial Trail provides easy recreation access, yet also a five-minute walk to all of downtown's urban amenities. Perhaps it could be re-tooled or re-purposed by Visit Spokane.